Kravet Inc. has named Suzanne Cohen as Chief Marketing Officer.

As the newest member of the executive team, Suzanne reports to Cary Kravet, President and CEO. With two decades of experience, Suzanne will lead the marketing team in brand strategy, digital performance, customer engagement and licensing initiatives, the company says.

“Marketing needs to have an ascendant role in our company while embedding itself broadly and deeply into most functional disciplines,” says Cary Kravet.

“Our goal in filling this expansive role was to find someone thoroughly schooled in luxury marketing, multiple brand communicating and highly personalized targeting. Suzanne’s background in luxury hospitality makes her well suited for this role. She possesses the right combination of a data driven approach with a strong ability to elucidate compelling stories.”

Most recently, Suzanne was the CMO for The Ironman Group. Prior to that she served as a VP of Marketing at Starwood and then Marriott, leading brand strategies for the Americas for their luxury level brands including the St. Regis, The Ritz Carlton and Edition hotels.